PK- Marketing Manager - Nestlé Nutrition
Lahore Based, 25% Travel
Direct Report to Country Business Manager - Nestlé Nutrition
Pakistan
Requirements:
- Understand the portfolio’s market competitiveness and target
consumers, translate the understanding into proprietary insights so as to
strategize and develop quantified and measurable marketing and brand plans
- Manage product portfolio, set pricing strategies and ensure
supply chain plans are in line with the brand plan and key targets
- Clearly identify and communicate effectively brand
priorities to the Nutrition Field Force, Category Manager, Account Managers and
sales teams
- Identify and develop opportunities to strengthen
positioning, communication or products, using new research findings and Key
Opinion Leaders
- Identify gaps pertaining to product formulation, communication,
price, availability, visibility and aspects relevant to achieving superiority
against competition, recommend and negotiate for innovation/renovation
initiatives in coordination with Nestle Nutrition (Vevey) and local technical
support, and drive the realization of new product development projects
- Manage the portfolio’s marketing, promotional, product
development and PFME budgets
- Tracking of I/R targets both for committed launch timing and
financial targets
- Ensure all marketing activities are in strict compliance
with the WHO International Code of Marketing of Breast-Milk substitutes and
MAIF Agreement, Nestle Instructions and local country code
Academic Experience:
MBA + MBBS
Professional Experience:
-
Experience in managing a portfolio of Nutrition/pharmaceutical brands, products
and projects (5 years +)
- Has had experience of managing a team and working with
cross-functional groups
-
Has developed and implemented business
strategies aimed at increasing brand competitiveness for infant nutrition
products
-
Previous experience to lead group of people and project initiatives
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